Aviagen recently welcomes one of Germany’s largest family-owned poultry companies to Huntsville
Aviagen EPI hosted four key members of the H. Borgmeier GmbH & Co. KG team at the Aviagen U.S. head office in Huntsville, Ala.
Borgmeier is a long-standing customer of the Ross® 308 and Ross 708 in Germany and one of the first customers in the market to use the Ross Ranger®, a specialty product for the slower-growing broiler market and part of Aviagen’s Rowan Range® product portfolio.
During their visit, members of Borgmeier enjoyed presentations and tours of Aviagen facilities and customer farms. The program included an overview of the North and South American market and an update on meat quality, as well as a tour of the company’s Product Development Center in Albertville, to get a first-hand look at the company’s R & D efforts. A visit to Wayne Farms, a U.S. customer, provided an opportunity to gain a valuable insight into a modern U.S. facility.
“Borgmeier is one of the largest family-owned poultry companies in Germany. With a variety of products being placed, it is important for their business to see processes and facilities in other regions of the world,” said Henk Steenblik, sales manager, Aviagen EPI. “We regularly bring customers from across Eastern Europe to visit Borgmeier, so it was nice that we could reciprocate their hospitality by offering an informative and enriching visit to the U.S. We are grateful for the company’s commitment to our products and its successful promotion in Germany and look forward to many more years of working together closely,” added Steenblik.
“We were very grateful for the opportunity to visit Aviagen’s head office in Huntsville and gain a better understanding of how the industry works in the U.S.,” said Heiner Borgmeier, director of Borgmeier.
“In this industry, it is important to be aware of what others are doing and to gather information and experience from other countries. We will definitely take what we have learned and implement it in our own business. We had a great time and would like to thank the Aviagen EPI team for its generous hospitality,” added Borgmeier.