Novogen strengthens its position with new partnerships in North America

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From left to right: Randy Friesen (Sales Manager Friesen Group), Jürgen Reimers (Agent NOVOGEN), Marvin Friesen (CEO Friesen Group), Mickaël Le Helloco (CEO NOVOGEN) and Thierry Burlot (R&D Director NOVOGEN).

NOVOGEN announced that after an intensive testing period the Friesen Group Companies’ ‘Pacific Pride Chicks Ltd.’ of Abbotsford, British Columbia and ‘Featherland Farms Ltd.’ of Sumas, Washington had both made a move to support and solely commit to the NOVOGEN Product portfolio.

This step for the hatchery divisions of the Friesen Group is an important element in their corporate strategy and in preparation for the demands of present and future markets. Marvin Friesen, CEO of the Friesen Group, is very pleased with the NOVOGEN product performance. Not only how the company has diversified its product offering with supplying both the NOVOgen BROWN and the NOVOgen WHITE to meet customer needs, but also how well the company serves its customers.

Feedback from Friesen Group clients is that they are encouraged with the performance of the NOVOgen BROWN and the NOVOgen WHITE laying hens. Persistency, intact feathers, improved feed intake and shell strength are just some of the positive aspects of the NOVOGEN products that customers are highlighting.

Featherland Farms serves the Western United States while Pacific Pride Chicks services with their hatchery in British Columbia, Alberta, Manitoba and Saskatchewan.