Hubbard is delighted to announce that the Hubbard JA257, a new Hubbard Premium breed made up of the recently introduced Hubbard M22 male mated with the well-known Hubbard JA57 female, has been accredited by the Dutch Animal Welfare Association (‘Dierenbescherming’) for use in their Better Life (‘Beter Leven’) certification scheme.
After a comprehensive welfare outcome evaluation by Wageningen University & Research this new breed, the Hubbard JA257, has been added by the Dutch Animal Welfare Association to the list of approved breeds for broilers alongside the Hubbard JA757 and Hubbard JA957.
“Also the ‘Dierenbescherming’ is very pleased to recognize a new breed for use within the ‘Beter Leven keurmerk’. In addition to the Hubbard JA957 and JA757, another slower growing variety has now been approved as a result of years of cooperation between the Dierenbescherming and Hubbard. Based on welfare indicators measured by Wageningen University, we concluded that the Hubbard JA257 meets the criteria as set in the ‘Beter Leven keurmerk’ scheme for meat chickens,” confirms Marijke de Jong-Timmerman, Program Manager ‘Beter Leven keurmerk’.
The Hubbard M22 is a new breeder male in response to markets where the percentage of breast meat is the key factor in the choice of breeders. As a result of customer demand, Hubbard decided to develop a male line allowing customers to improve carcass confirmation for the live/whole bird markets and breast meat yield for the debone markets without losing the positive animal welfare traits the Hubbard products are renowned for.
For further information, please contact: contact.emea@hubbardbreeders.com