Petersime boosts local activities in Southeast Asia

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Petersimes strategic choice to be more locally anchored is moving up to a higher level for its office in Kuala Lumpur, Malaysia. To meet the growing needs of the Southeast Asian poultry industry, the company is currently expanding its activities in the region.

Growing services, growing team

Mohamad Azizi Abu Kassim, Pre-sales Officer Petersime Southeast Asia

Companies with local offices gain a better understanding of customers and markets because they are steeped in the local culture. Noting that Asia is a growth hub, Carmelo Ferlito, Commercial Director Southeast Asia, said that “in two years our business in Asia-Pacific grew from being less than one-quarter of the total to represent almost half of it.” With this in mind, Petersime decided to further develop their local approach in Southeast Asia and provide a full service from their Malaysian office. As part of this growth strategy, Mohamad Azizi Abu Kassim joined the team of Petersime Southeast Asia on May 2nd 2018 as Pre-sales Officer. After an intense training programme of several months at the Petersime’s headquarters in Belgium he will be responsible for the creation of hatchery layouts and quotations. Moreover, the team of Field Service Engineers is expanding too. A new FSE for Bangladesh has been recently hired and another one for Thailand will start in June. By enlarging the pool of Field Service Engineers, Petersime aims to optimize the local distribution of technical staff.

Well-trained staff for high quality services

Azmi Abdullah, Service Manager Petersime Southeast Asia

To be able to offer the highest quality standards, Petersime invests in good education and ongoing training for its people. Petersime quickly converts its new employees into certified professionals by offering them theoretical and practical assistance so they can continuously improve their skills and knowhow.
Last year, Azmi Abdullah joined the team in Kuala Lumpur and he confirms this approach as he just finished the last S-Line training in Belgium. “Petersime puts a lot of effort in training its staff. I started in July last year and, during the first 3 months, I joined one of the Field Service Engineers on a daily basis so I could quickly learn everything on-the-job. During this period, I gained a lot of experience and felt more confident to offer support to customers,” he states. Azmi is now responsible for the spare parts management, helpdesk support and the planning of the Field Service Engineers in Southeast Asia. He is fully dedicated to help customers and is willing to go the extra mile. He believes this motivation is the result of the intense support he received from the beginning until now. “For Petersime, you are not just an employee, but an asset. They really invest in improving your skills and knowhow. And thats a good thing, because when you believe in what you are doing and you succeed in satisfying the customer, you are selling through customer service” – Azmi Abdullah said.

Single-stage training in Malaysia
Next to training staff, training customers is also a key element of Petersime’s offerings. This leads us directly to the next milestone for Petersime Southeast Asia, as they will also organize training programmes at their office site in Kuala Lumpur from now on. Whereas Southeast Asian customers had to rely on the Belgian headquarters for these services before, they can now find them just around the corner.
With the first Single-stage Training in Malaysia coming up in June and another one in October, Petersime is glad to eliminate the geographical barrier for Southeast Asian customers and make it easier for them to participate.

360° service from Kuala Lumpur
By investing in its local presence in Malaysia, Petersime aims to be more agile. It gives the company the capability to keep an eye on the market and pick the right priorities. Being closer to the customers makes it easier to deliver fast, effective services and to help them resolve issues more quickly. From now on, Petersime has incorporated all main activities into the Malaysian office and looks forward to helping customers from the region to continue to maximize their profit for life.