A new session in the Poultry 5.0 Masterclass Series will take place on April 7, 2026 at 14:00 (Lisbon time, GMT), focusing on the integration of farm and factory data in poultry operations.
In many poultry operations, farm and factory run on disconnected data, creating hidden losses that only become visible at slaughter. The masterclass will examine how integrated producers are closing this gap to recover yield and improve plant performance.
Key topics
The session will cover:
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the farm–factory gap and how it impacts yield, quality, and margins
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real operational insights from Diogo Ferreira (Grupo Lusiaves) on managing farm–factory misalignment in a plant processing 400,000 birds per day
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how flock performance data can predict processing outcomes, with Simon Cohen (MTech Systems)
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why processing plants often detect bird quality issues only after slaughter, with Paulo Gaspar (BRAINR)
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how to build a feedback loop between farm and factory to improve yield, planning, and profitability
Speakers
The panel includes:
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Simon Cohen, Founder & VP, MTech Systems
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Diogo Ferreira, Managing Director of Grupo Lusiaves flagship processing plant in Marinha das Ondas
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Paulo Gaspar, Co-founder and CEO, BRAINR
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Emily Ávila, Executive communications strategist and ICF-certified leadership coach (Moderator)
Grupo Lusiaves’ flagship processing plant in Marinha das Ondas is one of the largest in Europe, processing over 400,000 birds per day.
Target audience
The masterclass is intended for operations and technical leaders at integrated poultry companies running high-throughput processing plants.
Registration
Registration is available online at:
https://www.airmeet.com/e/d62d9a80-1d53-11f1-9164-415cabeb0381
