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China’s poultry industry is redefining its role in the global value...

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For years, China’s poultry sector has been viewed primarily through the lens of its enormous domestic demand. As rising incomes, urbanisation and changing dietary...

European Union: poultry and products semi-annual. The report is out

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The USDA semi-annual report on EU poultry forecasts growth in chicken meat production for 2026. It highlights production gains amid easing disease pressures and...

Traceability in hatcheries: from compliance to strategic advantage

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In today’s poultry industry, traceability is becoming a cornerstone of compliance, performance and reputation. As hatcheries scale up and face growing pressure from retailers...

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