At its Global Leadership Conference held in Cartagena, Colombia, the World Egg Organisation (WEO) honoured leading figures and companies from the international egg sector with the 2025 edition of its prestigious awards. The recognitions celebrated innovation, marketing success, leadership and product excellence across the global egg industry.
International Egg Person of the Year
This year’s Denis Wellstead Award went to Marcus Rust of Rose Acre Farms (USA). From a small family flock of 500 hens, Rose Acre Farms has grown to become one of the world’s largest privately held egg producers, with 25 million people consuming its eggs every day. Rust was praised for his vision, innovative ideas and hands-on leadership throughout his career.
Golden Egg Award for Marketing Excellence
The Golden Egg Award was presented to FENAVI (Colombia) for its impactful national campaign that succeeded in increasing egg consumption by 31 eggs per capita within just one year. The initiative stood out for its strong, consistent messaging across platforms and its ability to reach segmented audiences.
Egg Products Company of the Year
The Clive Frampton Award was awarded to Ovobrand S.A. (Argentina), a relatively young company founded in 2008 that has developed into a key player in the egg processing industry. The company produces a wide portfolio of egg powders, liquids, and fresh shell eggs, meeting the highest international quality standards.
Vision 365 Egg Innovation Award
Finally, the Vision 365 Innovation Award recognised APF Holdings (Latvia) for its innovative Egg White Protein Smoothies. This new product line demonstrates the versatility and nutritional value of eggs while appealing to modern consumer trends.
The WEO Awards once again highlight the strength and dynamism of the global egg sector. By showcasing successful examples of leadership, innovation and consumer engagement, they offer benchmarks and inspiration for the industry worldwide.
For more information about the WEO awards and this year’s winners, please visit https://www.worldeggorganisation.com/our-work/awards/.
