VIV MEA 2025 concluded its fifth edition with strong participation, reaffirming its role as a leading B2B platform for the feed-to-food industry in the Middle East and Africa. Held from 25–27 November 2025 at ADNEC, Abu Dhabi, the event welcomed 10,830 professional visitors and 144 industry leaders from over 110 countries. A total of 505 exhibitors from 49 countries showcased a wide range of solutions and technologies for animal protein production, animal health, breeding and hatching, croptech-feedtech, food engineering, feed ingredients and additives, aquaculture, and related sectors.
Over the three days, VIV MEA offered a dynamic environment for knowledge exchange, networking, and business development. Industry leaders, innovators, and decision-makers gathered to explore trends, build partnerships, and discover solutions shaping the future of livestock, poultry, dairy, aquaculture, and other sectors. The show’s strategic partnership with the Abu Dhabi Agriculture and Food Safety Authority (ADAFSA) further supported its mission to advance food safety and sustainable agricultural development across the region.
Strong Collaboration with ADAFSA
Eng. Majed Musabah Almemari, Hay Supply and Storage Section Head at ADAFSA, stated:
“Supporting VIV MEA 2025 gave ADAFSA valuable opportunities to strengthen its role across the feed-to-food value chain. The event enabled our teams to engage directly with international experts, learn about the latest technologies, and exchange knowledge on food safety, animal health, and sustainable farming.”
He added:
“It also enhanced collaboration with global and regional industry partners, opening doors for joint initiatives and innovation projects. Overall, participating in VIV MEA helped us benchmark our practices, adopt new ideas, and reinforce Abu Dhabi’s leadership in applying advanced and sustainable agricultural solutions.”
A World-Class Hub for Regional Food Security
VIV MEA 2025 showcased solutions across the full spectrum of animal husbandry, including poultry, dairy, fish, shrimp, eggs, cattle, calves, goats, and camels. International participation continued to grow, with major pavilions from countries such as the United States, Korea, and France—the latter hosting the largest national pavilion. The exhibition floor was fully sold out, reflecting the event’s relevance for key decision-makers throughout the MENA region.
Anne-Marie Brault, Business France – French Pavilion for Agriculture, commented:
“The French Pavilion at VIV MEA 2025 embodies France’s strategic ambition to strengthen economic ties and foster trade partnerships across the MENA region. By showcasing the excellence of French agrifood companies, we aim to create synergies that accelerate growth, open new markets, and deliver sustainable solutions for global food security. This event is a cornerstone for building long-term collaborations that reinforce France’s leadership in animal production and innovation worldwide.”
Perspectives from the Organizers
Tessa Remers, Project Manager of VIV MEA, noted:
“The energy and collaboration we witnessed at VIV MEA 2025 were truly exceptional. Not only did we successfully host 505 exhibitors and connect them with qualified buyers, but we also solidified our role as the crucial hub for future-proofing the region’s food supply. The industry is actively embracing advanced technology and sustainable practices. We are incredibly proud of this edition and look forward to building on this momentum.”
A Platform for Innovation and Industry Advancement
VIV MEA 2025 highlighted key advancements in agri-tech, biosecurity, and processing equipment. Attendees had access to a comprehensive program of over 30 conference sessions featuring 130 speakers, most of which were free to attend.
Several dedicated initiatives and specialized pavilions were featured on the exhibition floor:
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Aquatic Pavilion (new) – Presented alongside the 2nd Aquatic MEA conference, addressing sustainable seafood production.
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AgriBITs seminar – Focused on digital transformation in the agrifood sector, including AI, IoT, and smart technologies.
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Cities Leading Food Production Roundtables – Brought together international delegates to discuss governance, technology innovation, water management, and regenerative agriculture.
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Poultry Marketing Round Table (PMRT) – Addressed intelligent water management in poultry farming.
Closing Remarks and Future Outlook
VIV MEA 2025 marked another important milestone within the VIV worldwide portfolio, demonstrating the industry’s commitment to continuous growth and innovation in the Middle East and Africa.
Jeroen van Hooff, President & CEO of Royal Dutch Jaarbeurs and VNU Group, shared:
“VIV MEA is a vital engine driving the conversation around global food security. The immense participation this year, together with the focus on sustainable solutions and smart technology, clearly demonstrates the commitment of the region to overcome challenges. We are proud to be an enabling platform for a resilient, self-sufficient, and technologically advanced food system for the next generation. The UAE’s strategic vision and investment in food security innovation make it an indispensable partner in shaping the future of agriculture across the region and beyond. The energy from this edition carries us forward with great optimism towards our next gathering.”
The VIV worldwide team and its partners extend their gratitude to all exhibitors, attendees, and supporters who contributed to the success of the 2025 edition.
VIV MEA is part of the VIV Worldwide portfolio and is organized by VNU Europe, the international division of Royal Dutch Jaarbeurs.
The next edition will take place on 23–25 November 2027 at ADNEC, Abu Dhabi, UAE.
Visit www.viv.net
