Fieragricola 2020: an in-depth insight into the Italian agro-livestock industry


In 2020, Fieragricola will strengthen the areas of animal husbandry and agricultural mechanization thanks to the expansion of its exhibition area; the fair will also focus on topics such as renewable energy, multifunctional and circular economies, services and the role of a “Dynamic Showas it is.

Poultry 4.0, a great challenge for Veronafiere
Also, the Fair has planned a strong and strategic relaunch of the poultry sector (technologies for breeding and genetics) within the livestock area in a setting dedicated to “joining forces” in order to create different and new opportunities for the poultry supply chain and an innovative market approach.

 An interesting and eventful program
Training for technicians, professionals and farmers, best practices for environmental sustainability and innovations, future goals of the poultry sector, recognition of excellence will be some of the themes featured at the fair with the participation of Unaitalia, the association which represents over 90% of Italian poultry producers.
The third edition of the prize “Avicoltore dell’anno – Farmer of the year”, is the Fair award ceremony that aims to value Italian farmers as true players of the poultry supply chain. The prize, which is open to all Unaitalia poultry member farmers, will be awarded to the best stories of virtuous practices in farming linked to 4 specific areas: animal welfare, environmental sustainability, technological innovation and biosecurity. The award ceremony will take place on Wednesday 29th January, during the opening day of the fair.
Fieragricola and Unaitalia will also organize a training day with a special class on animal welfare of broiler breeders. Farm sustainability will be the focus of the SIPA congress, the Italian Society of Avian Pathology, which is being hosted at the Unaitalia’s Stand. The agenda also includes an in-depth discussion dedicated to the rabbit supply chain, organized in collaboration with Asic, the Italian scientific association of rabbit farming.
Another interesting event will be dedicated to eggs and their stamping on the farm, for which a ministerial decree is expected to guarantee transparency for consumers and protection as a Made in Italy product. Finally, the poultry and pig world will meet for a common initiative on the sector challenges and food safety, also focusing on Classyfarm, a system for categorizing the farming risk.

Sources: Fieragricola, Unaitalia

Verona – Veronafiere Exhibition Center
Viale del Lavoro, 8 – Verona
From Wednesday 29th January to Saturday 1st February 2020
From 9.00 am to 6.00 pm