Improving feeding efficiency with innovating products

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At Trouw Nutrition they have focused their innovation in the poultry business on finding new ways of achieving improved feeding efficiency and enhanced performance and predictability.
With growing worldwide demand for animal proteins, consumption of products such as eggs and chicken meat is on the increase. However most producers are experiencing downward pressure on egg and poultry prices, while feed costs continue to rise. This imbalance is reducing profitability.

Accurate rationing for improved performance and profitability
NutriOpt®, a modular precision-feeding system, includes an economic model and nutritional add-ons specifically formulated for specialist applications of the poultry sector such as pre-peak or split-feeding protocols, which translate science into profitability by optimizing nutrition. Combining NutriOpt components make it possible to fine-tune feeding strategy with high accuracy. During IPPE, visitors will have the opportunity to attend live demonstrations of the NutriOpt precision-feeding system, which enables customers to make better business decisions, starting with a near infrared spectroscopy (NIR), whose calibration database is one of the largest in the industry.

Optimin® organic trace minerals benefit from a superior bond strength and pH stability, resulting in enhanced eggshell quality, laying rate and hatchability. Maxcare farm minerals are easy-to-use products, uniquely formulated to the needs and challenges of customers. Combining the latest technology with dedicated support, Maxcare provides farmers around the world with optimal nutritional solutions and knowledge to get the best performance out of their livestock.

Feed and Food safety
Raw material management, mycotoxin control, enterobacteria management and yeast control help preserve feed ingredients and subsequently the final feed. Trouw Nutrition Selko’s solutions tackle these by combining value-added feed additives with services such as raw material quality control, application systems, dosing systems and lab analysis. Traceability and raw material quality remain crucial in today’s feed industry. That is why the Nutrace® quality strategy is implemented throughout Trouw Nutrition. It is based on five strict standards: certified quality and safety, ingredients and suppliers assessment & management, monitoring & control, risk management and tracking & tracing – to ensure we deliver products with consistent and appropriate quality in line with today’s market requirements. Nutrace® standards apply from product development to product delivery and bring full traceability from original ingredients onwards.

Reducing Salmonella in the feed-to-food chain is a complex issue, which is why Selko has developed an integrated program combining feed, farm and health management that can be tailor-made to fit each customer’s situation. Starting with a Salmonella audit to find exactly where the problem lies, and leading to the deployment of the right strategy to reduce the prevalence of Salmonella. At Trouw Nutrition, their aim is to help customers restore the balance between feed costs, technical performance, economic performance and food safety, hence creating more value together.
Come to visit the company from 30th January to 1st February at IPPE, booth C2853!