How social media and online opinions affect consumer attitudes
Social media can be considered a double-edged sword when it comes to communicating about food and agriculture. On one hand, platforms like Facebook, Twitter...
China’s poultry industry is redefining its role in the global value chain
For years, China’s poultry sector has been viewed primarily through the lens of its enormous domestic demand. As rising incomes, urbanisation and changing dietary...
Interview with Denis Kan, President of Jamesway Incubator Company
Jamesway has a solid reputation worldwide with offices in North America, Russia, and Asia and production facilities in Canada and China and serves 1,800...
Giordano Poultry Plast: the optimal solution for any poultry feeding need
Poultry farms, of any size, location and species they are earmarked for, constantly need to supply the best economic result, in terms of feeding...
In Ovo’s Ella technology
As of January 2022, Lohmann Deutschland will apply In Ovo’s gender typing technology, called Ella, in their Dorum facility to hatch chicks without chick...
BRICS expansion: what does this mean for the poultry industry?
At their meeting this year in August in South Africa, the current five BRICS member countries decided to admit six more countries on January...
Regional concentration in global egg production
This overview will list theleading countries in egg production in each continent and document their share in the production volume of the continent as...
Interview with Robbert Birkhoff of Meyn
At EuroTier, Zootecnica International had the opportunity to interview Robbert Birkhoff, Meyn’s Sales Director for EMEA, Asia Pacific, Russia and surroundings, who outlined the future goals of the company
Interview with Bernd Meerpohl, CEO of Big Dutchman
Zootecnica International had the chance to ask Bernd Meerpohl, CEO of Big Dutchman about the current poultry market situation at a global level.
An insight into the Spanish poultry industry – Part 1: Poultry meat
Spain is one of the leading European countries in poultry production and trade. In 2020, it ranked in fourth place in poultry meat production...
Officine Facco and University of Padua together for the welfare of hens
A three-year path in which the current cage-free systems will be implemented to ensure and increase the welfare of animals in medium and large...
Egg system supplier Moba continues to innovate and grow
Michiel Peters, Managing Director Moba highlights the strong company’s growth in all markets and the optimistic future predictions
Moba, the world's leading producer of high-quality...
Interview with Jacco Wagelaar, Managing Director of Twinpack Special Products for the global egg...
Jacco Wagelaar, the Twinpack Managing Director launched a new Twinpack separate business in January 2016, named Twinpack Special Product. The new-born company deals with special packaging systems for the global egg industry.
Arion Fasoli, quality equipment for the poultry sector
Arion Fasoli is a family company, specializing in the production of poultry farming equipment. The company has always been characterized by a philosophy that...
The role of the G20 group in global meat production and trade. Part 4:...
In three previous articles (Windhorst, 2026a, 2026b, 2026c) the role of the G20 countries in global meat production and trade on a continental and...
The dynamics of the Brazilian poultry industry – A review of the decade 2013–2023
Brazil's poultry industry has undergone a remarkable development over the past decade. While the production of chicken meat and eggs has risen sharply, the...
Emerging Market Countries: dynamics of the egg industry
The development of the egg exports by the EMC
The third and fourth part of the report will analyse the development of egg trade by...
VUELA, a ventilation solution that surpasses conventional systems
TPI-Polytechniek, leading global innovator and provider in the field of ventilation components for the agricultural and industrial sectors, launched its latest innovation: the VUELA...
VAL-CO solutions to ensure you get the most for your flocks
VAL-CO poultry systems & products are designed for all of your poultry production needs. Today we would like to highlight the equipment for storage,...
The role of the G20 group in global meat production and trade. Part 2:...
A previous article analysed the role of the G191 countries in the global meat industry (Windhorst, 2026). This revealed the significant role of this...
The dynamics of global meat production. An analysis of the period from 2000 to...
A preceding article documented the development of global meat1 exports (Windhorst, 2026). This follow-up article analyses the dynamics in meat imports.
Between 1970 and 2023,...
Italian poultry farming, a sector of excellence
Interview with Antonio Forlini, President of Unaitalia
The spread of Covid-19 has almost paralyzed the world, but even in this emergency situation the Italian poultry...
Delmarva Poultry Industry
Recent efforts DPI - Delmarva Poultry Industry undertook to improve the chicken industry include a participation in a daylong ‘Poultry 101’ symposium at Chesapeake...
LUBING products for washing and sanitizing drinking lines
LUBING has always been attentive to promote systems that have as their objective the hygiene and sanitation of drinkinglines and water used in the...
Die Eiermacher: how to harmonise evolution, technology and nature
During the visit to the Die Eiermacher ‘s company located in Schlierbach (Austria), Zootecnica International met Mr. Manfred Söllradl, General Director of Die Eiermacher, to hear the history of the company and take a closer look at market trends within Austria.
Changing patterns of global egg trade between 2006 and 2016 – Part 2
Part 2: Dynamics at continent and country level in detail
While the analysis in Part 1 dealt with the continents and the leading countries in egg...
The U.S. poultry industry under stress: a turbulent decade in retrospect. Part 1 –...
Between December 2014 and July 2025, the U.S. poultry industry has been hit by four devastating outbreaks of avian influenza (AI). In total, the...
The advantages of Aza International’s Pratika feed pan for broilers
Company Alfama based in Burgos, Spain, is one of the Spanish dealers of AZA International leader in pig, poultry and cattle feeding systems.
Mr...
Regional concentration in global poultry meat production
An overview at continent level
This overview will list the leading countries in each continent and document their share in the poultry meat production...
The future of the European poultry market
Focusing on quality, safety and sustainability, the European poultry production has been able to answer to demands from the society and consumers.
Patterns and dynamics of global egg and poultry meat trade. Part 1 – Egg...
In June 2021, FAO published an update on global trade data for 2019. This makes it possible to present an overview on the patterns...
The dynamics of global poultry meat trade between 2006 and 2016 at continent and...
In two papers the dynamics of global poultry meat trade will be analysed in detail: in this first article the dynamics at the continental...
Interview to Ruwan Berculo, Manager VIV worldwide
Zootecnica International interviewed Ruwan Berculo, Manager VIV worldwide
who highlighted the story of the VIV organization throughout the years and outlined the innovations and the...
Clear visualization of biofilm removal from drinking water lines with Intra Hydrocare
Clean and fresh drinking water is essential for bird health and performance. Even when the incoming water is clean, a biofilm may rapidly form...
A new specialised turkey hatchery for Turkmenistan
An interview with Mr. Maksat Ibragimov, Company Coordinator MAKSADA OKGUNLY, a hatchery in Turkemenistan.
What you are constructing is more than a new turkey hatchery in...
Improving customer service and the use of technology to stay competitive in the food...
The need to grow and keep customers is dominating the agenda of consumer and retail executives around the world.
Thirty-three percent of the 526 consumer...
Prevent contaminated water with automated drinking systems
Poultry farmers often cast a critical eye on the quality of feed. However, do they hold the quality of drinking water in the house...
The Champions League of the chicken meat producing countries
The global poultry industry has shown a remarkable dynamics over the past decades in egg as well as in meat production. In this paper...
Global poultry meat supply and trade
Last May, the International Poultry Council hosted a series of interesting webinars on ‘Resilience and Leadership in the International Poultry Supply Chain’ offering a...
Patterns of the poultry industry in the MEA region. Part 1 – Egg production...
The boundaries of the Middle East Region are not exactly defined. Under the term Near East, it was used in the late decades of...
Castello: the new type of egg laying system from Valli
The Valli® company represents an important reality on the Italian and foreign scene in the production of equipment for poultry breeding. Quality, service and...
Poultry meat and egg production in Brazil – First Part
Brazil is one of the leading countries in the global poultry industry, not only in production, but also in trade with poultry products. In...
The European poultry meat business
In a rapidly changing world it is a great challenge to keep business model up to date and profitable.
Market orientation
Market orientation is defined as...
Bábolna Tetra continue to improve their layers to face future challenges
Bábolna TETRA have invested heavily in infrastructure over the past five years, with the updating of existing housing and the building of new breeding...
EU strategies for safety of poultry meat
Poultry meat is a source of cheap and healthy protein, which is the recipe for success in the world of growing meat consumption of...
Patterns and dynamics of global egg and poultry meat trade. Chicken and turkey meat...
In June 2021, FAO published an update on global trade data for 2019. This makes it possible to present an overview on the patterns...
Nucleotides: the key additive for a healthy gut and balanced microbiota in broiler chickens
By supporting a balanced microflora and promoting the functional integrity of the intestine, nucleotides contribute to improved digestive efficiency and enhanced natural defense against...
The Polish company Gospodarstwo Piotrkowo chooses SPECHT
In Piotrkowo, a small Polish town, some 130 km southeast of Gdansk, you will find one of the leading egg-producing companies of the country.
The...
Hubbard’s Premium product range tailored to all diverse market needs
Interview with Bruno Briand, Hubbard Business Director EMEA
In 2021 Hubbard celebrates its 100th anniversary. It started with the selection of conventional breeding stock, but...
Moroccoan company Tecnoimpianti, exclusive dealer of AZA International
Moroccoan company Tecnoimpianti, exclusive dealer of AZA International, leader in pig, poultry and cattle feeding equipment, have been selling and installing several feeding systems...
Thailand forecasts growth amid intense competition and plant relocations
Since 1970, Thailand’s chicken industry has grown remarkably, evolving from backyard farms into one of the world’s most modern broiler production sectors. Today, Thailand...
Changing patterns of global egg trade between 2006 and 2016 – Part 1
Introduction
Over the past years, the author of this article published several papers which dealt with patterns and dynamics of egg trade and production. As...
El Niño raises fresh uncertainty for global feed markets
Weather patterns do not usually dominate discussions in the poultry industry. This year may prove different.
With El Niño now established in the equatorial Pacific,...
Patterns of EU poultry trade – A 2016 status report
In contrast to trade with shell eggs, which is dominated by the EU, the share of EU member countries in global poultry meat trade...
EU Egg Market Update – October 2025
The European Commission’s latest Eggs Market Situation report (October 2025) shows stable production and firm prices, with both imports and exports increasing during the...
An insight into the Spanish poultry industry – Hen eggs
Spain is one of the leading European countries in poultry production and trade. In 2020, it ranked in fourth place in poultry meat production...
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In today’s global poultry industry, hatchery performance is increasingly measured through precise key performance indicators (KPIs) such as fertility, hatchability, hatch of fertile, embryonic...
