Interview with Roy Driessen, Marel Poultry Marketing Manager
Interview to Roy Driessen, Marel Poultry Marketing Manager on their flagship products, latest innovations and future goals.
Chicken and egg prices climb in Malaysia as farms face mounting pressures
Kuala Lumpur, 31 August 2026 — Retail prices for chicken and eggs are rising in Malaysia as poultry farms face closures and suspensions amid...
Facco drinking systems
Water is an essential resource for animal well-being.
The Facco drinking system is designed to achieve the best performance in guaranteeing the well-being of birds...
The dynamics of the USA broiler industry between 1990 and 2019
The USA is the leading broiler meat producer with a share of 12 % in the global production volume, followed by China with 9...
Avicola Campestre chooses SPECHT
In the Central American Republic of El Salvador, the company Avicola Campestre has been working successfully for years with the world-famous well-known house equipment’s...
The European poultry meat business
In a rapidly changing world it is a great challenge to keep business model up to date and profitable.
Market orientation
Market orientation is defined as...
Improvements in the Hendrix Genetics’ breeding and testing program
With the release of the new performance standards for Hendrix Genetics' laying hens, it is important to examine factors contributing to the genetic progress...
Patterns of EU egg trade. A 2016 status report
The EU plays a dominant role in global egg trade. EU member countries contribute over 55% to egg exports and share over 50% in...
Arion Fasoli, quality equipment for the poultry sector
Arion Fasoli is a family company, specializing in the production of poultry farming equipment. The company has always been characterized by a philosophy that...
News from River Systems and Arion Fasoli
During the VIV Europe Fair, we met Stefano Concina at the Stand River Systems, and Nicola Bonetti of Arion Fasoli and took the opportunity...
Petersime, becoming a hatching champion
M. De Clercq and P Degraeve, Managing Directors of Petersime, Belgium gave us a deep outlook on latest company’s activity and innovations.
Label Rouge: a supply chain model for other markets
The brand name Label Rouge identifies a product that is reared in a typically French production system. The origins of the Label Rouge brand...
Hendrix Genetics, leader in efficiency, sustainability and innovations
Hendrix Genetics is a leading multi-species breeding company based in Boxmeer, Netherlands-EU with their primary activities being in the layer, turkey, pig, aquaculture and...
Mexico’s role in the global poultry industry
This paper analyses the dynamics in Mexico’s egg and poultry meat industry and in poultry meat and egg imports between 2010 and 2020.
Hans-Wilhelm Windhorst...
A projection of the future development of global meat production with special reference to...
It is estimated that with population growth and the increasing purchasing power of a growing middle-class in many developing and threshold countries meat consumption...
How social media and online opinions affect consumer attitudes
Social media can be considered a double-edged sword when it comes to communicating about food and agriculture. On one hand, platforms like Facebook, Twitter...
Patterns of trade flows in egg exports and imports – Part 4
The fourth part of the series will present patterns of trade flows for
some of the leading egg exporting and importing countries.
The Dutch-German trade
cluster
A...
The role of the G20 group in global meat production and trade. Part 3:...
Two previous articles examined the role of the G191 countries in global meat production and exports (Windhorst, 2026, 2026a). These studies highlighted the significant...
Patterns of EU poultry meat production and consumption – A 2016 status report
Poultry meat has been the fastest growing agricultural commodity over the past decades. This is mainly a result of the high absolute and relative...
El Niño raises fresh uncertainty for global feed markets
Weather patterns do not usually dominate discussions in the poultry industry. This year may prove different.
With El Niño now established in the equatorial Pacific,...
Innovative chain feeding system for separate male feeding – and more
MaleChain completes the wide range of Big Dutchman feeding products for broiler breeder management. The management of broiler breeders is very challenging. Breeders are...
UK Egg Market Update: Higher Production and Stable Prices in Q3 2025
The UK egg sector continued to strengthen through the third quarter of 2025, with higher production volumes and steady farm-gate prices, according to DEFRA’s...
The dynamics of global poultry meat trade between 2006 and 2016 at continent and...
In two papers the dynamics of global poultry meat trade will be analysed in detail: in this first article the dynamics at the continental...
“Il Fiore delle Dolomiti”: organic eggs produced using SKA equipment
Mountain organic eggs from hens grown according to the principles of the 5 H Club. Respecting the animal, the environment and the health of...
IEC’s conference highlighted the latest trends of the egg industry
For the second time Monte Carlo proved to be a fantastic conference destination and a big hit with IEC’s members old and new to...
Patterns and dynamics of global egg and poultry meat trade. Chicken and turkey meat...
In June 2021, FAO published an update on global trade data for 2019. This makes it possible to present an overview on the patterns...
A projection of the future dynamics in global egg production
This paper presents a projection of the future dynamics in egg production. Because of the high volatility in the per capita consumption and in...
EU poultry sector outlook to 2035: production, consumption and trade trends
According to the EU Agricultural Outlook 2025-2035, poultry and eggs are the only meat sectors in the European Union projected to expand in both...
Tecnoclima SpA, an the forefront of innovation
Tecnoclima SpA is a leading Italian company that has been operating in the Warm Air heating market for more than 40 years, offering solutions and...
After 40 years in the French marketplace AZA International still astonishing
In Rennes, September past, the SPACE show was held and it continues to be one of the most important trade fairs dedicated to the...
Label Rouge, IGP, Bio: the rise of French poultry labels
Bernard Tauzia, President of Synalaf (Syndicat National des Labels Avicoles de France or National Union of Poultry Labels of France), explains to Zootecnica International...
Poultry growth forecast rises to 3.5%, but oversupply weighs on prices
RaboResearch has raised its 2026 growth forecast for global poultry production to 3.5%. In several markets, output is rising faster than demand, while feed...
Cobb: 100 years of breeding
Cobb-Vantress is celebrating its first 100 years in 2016. A century when this breeding company has played a significant role in shaping the modern broiler.
Hubbard’s Premium product range tailored to all diverse market needs
Interview with Bruno Briand, Hubbard Business Director EMEA
In 2021 Hubbard celebrates its 100th anniversary. It started with the selection of conventional breeding stock, but...
Visit AZA INTERNATIONAL at VIV Europe 2018 in Utrecht
The Aza International company was founded in the late ‘50s and has always been recognized as a leader in the production of equipment for...
Giordano Global: Quality as a Culture, Not Just a Standard
At Giordano Global, quality is more than a result—it’s a mindset that guides every stage of production, from design to delivery. The company’s commitment...
Jim McAdam, international man of poultry breeding
Jim McAdam, Breeding Programme Director of Aviagen® Ltd retired and told us about his long and successful career, after 37 years working in the international poultry industry
Health prevention through electromagnetic waves: a technological solution against avian influenza
The Italian biotechnology company e4life has introduced e4life Farm - advanced devices that use electromagnetic waves to inactivate the avian influenza virus within poultry...
Optimum solutions for increasing hatchery efficiency
ZOOTECNICA INTERNATIONAL interviewed Mr Rudy Verhelst, Product Manager at Petersime N.V., - the world leading supplier of incubators, hatchery equipment, project services and turnkey hatcheries -, speaking about the Belgian company, its latest improvements and optimum solutions for increasing hatchery efficiency.
Denmark’s egg industry – Analysis of an unusual structure
With only 4.7 million laying hens, which corresponds to around 1.2% of the EU flock, Denmark is one of the smaller egg-producing countries. It...
Flexy, new market strategies for excellent products
During our recent visit to FLEXY, a manufacturer and distributor of poultry equipment located in Campo San Martino, Padua - Elisabetta Libralon, General Manager...
The benefits of digitization and data sharing
Data as a method of payment for better advice? According to Daniel Proetel, The Big Dutchman product manager for innovative software solutions, this concept...
SPECHT of Johannes Ten Elsen
The experience of Mr Johannes Ten Elsen within the poultry industry has led Specht to offer a complete range of equipment, from egg laying systems to silos and augers for the feed transport up to belts and chains for the collection and transport of eggs; and more, ventilation and heating systems and poultry equipment accessories.
From Newpharm a protocol for the effective control of red mite infestation
In poultry industries one of the most widespread ectoparasites is certainly the Dermanyssus gallinae, better known under the name of red mite. Globally, the...
Agritech S.r.l., Storage & More
For over 30 years Agritech has been at the service of modern animal husbandry and the national and international poultry farming with a varied...
The future of the European poultry market
Focusing on quality, safety and sustainability, the European poultry production has been able to answer to demands from the society and consumers.
The forgotten world: the egg industry in the least developed countries
Analyses dealing with the dynamics and patterns of the global egg industry mostly ignore the least developed countries (LLDC). In this paper, their role...
EU: Traditional markets using coloured chickens
Besides recent developments seen in the highly developed countries with slower growing (white) chickens grown up to about 7 weeks of age - filling...
Developing a broader choice of slower-growing and colored breed options
With continual market developments and expanding consumer preferences, change is the only constant for the poultry sector. Global poultry breeding company Aviagen® has always...
BRICS expansion: what does this mean for the poultry industry?
At their meeting this year in August in South Africa, the current five BRICS member countries decided to admit six more countries on January...
Five tools of the trade to strengthen global poultry supply
Securing the global food supply is of prime importance to the health and well-being of people in communities around the world. However, international poultry...
Interview with Mr Albert Jansen Jansen Poultry Equipment
During a recent visit to the company headquarters in Barneveld, The Netherlands, Zootecnica International had the opportunity to meet Mr Albert Jansen, the founder...
Patterns of EU poultry trade – A 2016 status report
In contrast to trade with shell eggs, which is dominated by the EU, the share of EU member countries in global poultry meat trade...
Castello: the new type of egg laying system from Valli
The Valli® company represents an important reality on the Italian and foreign scene in the production of equipment for poultry breeding. Quality, service and...
Patterns and dynamics of China’s egg industry
Remarkable development of the laying hen inventory and of egg production
Table 1 shows the development of the Chinese laying hen inventory and of egg...
A new specialised turkey hatchery for Turkmenistan
An interview with Mr. Maksat Ibragimov, Company Coordinator MAKSADA OKGUNLY, a hatchery in Turkemenistan.
What you are constructing is more than a new turkey hatchery in...
FACCO: the future of poultry at VIV Asia 2019
Technology, remote control, service, virtual reality and new systems at Facco stand at the Asia leading poultry exhibition.
Facco has many novelties in display at...
Patterns and dynamics of the EU poultry industry: a status report – Part 2
Part 2 - Poultry meat production and trade
In two papers, the patterns and dynamics of the EU poultry industry are analysed. The first paper...
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The global egg industry and the global egg trade showed remarkable growth between 2015 and 2024. As can be seen from Table 1, production...
