Interview to Ruwan Berculo, Manager VIV worldwide
Zootecnica International interviewed Ruwan Berculo, Manager VIV worldwide
who highlighted the story of the VIV organization throughout the years and outlined the innovations and the...
EU: Traditional markets using coloured chickens
Besides recent developments seen in the highly developed countries with slower growing (white) chickens grown up to about 7 weeks of age - filling...
Patterns of EU poultry trade – A 2016 status report
In contrast to trade with shell eggs, which is dominated by the EU, the share of EU member countries in global poultry meat trade...
The Polish company Gospodarstwo Piotrkowo chooses SPECHT
In Piotrkowo, a small Polish town, some 130 km southeast of Gdansk, you will find one of the leading egg-producing companies of the country.
The...
EU Poultry Sector Outlook to 2035: Production, Consumption and Trade Trends
According to the EU Agricultural Outlook 2025–2035, poultry and eggs are the only meat sectors in the European Union projected to expand in both...
Arion Fasoli, quality equipment for the poultry sector
Arion Fasoli is a family company, specializing in the production of poultry farming equipment. The company has always been characterized by a philosophy that...
AZA International’s future plans in poultry industry
Interview to Paolo Pandolfi, Export Manager AZA International
AZA International, a leading company in the manufacturing of feeding systems for livestock farms in Italy and...
How social media and online opinions affect consumer attitudes
Social media can be considered a double-edged sword when it comes to communicating about food and agriculture. On one hand, platforms like Facebook, Twitter...
Interview with Robbert Birkhoff of Meyn
At EuroTier, Zootecnica International had the opportunity to interview Robbert Birkhoff, Meyn’s Sales Director for EMEA, Asia Pacific, Russia and surroundings, who outlined the future goals of the company
Added US broiler supply keeps chicken prices under pressure into Q3
Ready-to-cook (RTC) chicken production ran 4.5% above year-ago levels in the second quarter of 2026, well ahead of expectations set earlier in the spring,...
EU Poultry Market Remains Stable Despite Trade Volatility and High Prices
The EU poultry sector maintained moderate growth through mid-2025, according to the latest Poultry Market Situation report released by the European Commission. Despite continued...
NOVOGEN: layer breeds for the brown, white and tinted egg production
Novogen – a sister company of Groupe Grimaud - offers competitive layer breeds for the brown, white and tinted egg production for different market segments. Their products are present on each continent on more than 50 countries.
Contours of change – global egg and poultry meat production in retrospect
In the past two decades, global egg and poultry meat production showed remarkable dynamics. The increase was not homogeneous, however, but led to considerable...
The dynamics of global poultry meat trade between 2006 and 2016 at Country Development...
In two papers the dynamics of global poultry meat trade will be analysed in detail. The first paper (see here) documented the dynamics at...
EU chicken meat production forecast to reach 13 million tonnes in 2027
The September FAS outlook projects further growth in EU chicken meat production and consumption. Its forecast of lower imports assumes that Brazilian supplies remain...
An insight into the Spanish poultry industry – Part 1: Poultry meat
Spain is one of the leading European countries in poultry production and trade. In 2020, it ranked in fourth place in poultry meat production...
USDA raises US poultry production and export forecasts for 2026 and 2027
The October WASDE report lifts output forecasts for broilers, turkeys and eggs. Turkey price forecasts move higher, while broiler and egg prices are revised...
Munters helps feeding the world
Food. No matter what religion, status or nationality you belong to, the primary need for each human being on this planet is to have...
Egg system supplier Moba continues to innovate and grow
Michiel Peters, Managing Director Moba highlights the strong company’s growth in all markets and the optimistic future predictions
Moba, the world's leading producer of high-quality...
The poultry meat business in Europe and beyond
It is a great challenge in a rapidly changing world to keep a business model up to date and profitable. The market orientation of...
The dynamics of global meat production. An analysis of the period from 2000 to...
A preceding article documented the development of global meat1 exports (Windhorst, 2026). This follow-up article analyses the dynamics in meat imports.
Between 1970 and 2023,...
Petersime, becoming a hatching champion
M. De Clercq and P Degraeve, Managing Directors of Petersime, Belgium gave us a deep outlook on latest company’s activity and innovations.
The role of the G20 group in global meat production and trade. Part 3:...
Two previous articles examined the role of the G191 countries in global meat production and exports (Windhorst, 2026, 2026a). These studies highlighted the significant...
Poultry growth forecast rises to 3.5%, but oversupply weighs on prices
RaboResearch has raised its 2026 growth forecast for global poultry production to 3.5%. In several markets, output is rising faster than demand, while feed...
Interview with Olivier Rochard, Managing Director of Hubbard, on their new Hubbard Efficiency Plus
Hubbard has recently launched a new conventional breeder female, the Hubbard Efficiency Plus, which is the result of the company’s long-term research and development...
“Il Fiore delle Dolomiti”: organic eggs produced using SKA equipment
Mountain organic eggs from hens grown according to the principles of the 5 H Club. Respecting the animal, the environment and the health of...
The Netherlands, the leading country in European egg and poultry meat
The changing sectoral and regional patterns of the Dutch poultry and egg industries as well as of the trade with poultry and egg products are analysed. The close trade relations between the Netherlands and Germany are also documented and the trend to develop new markets for shell eggs and poultry meat outside the EU can be as well observed.
The European poultry meat business
In a rapidly changing world it is a great challenge to keep business model up to date and profitable.
Market orientation
Market orientation is defined as...
AZA INTERNATIONAL’s systems: easy, adaptable and durable
Located a few kilometers from Milan, AZA INTERNATIONAL was founded n the late fifties as a factory manufacturing feeding systems for the transport and...
The egg industry of the USA in transition
Between 1996 and 2016, the value of U. S. egg production increased by 36.3% and reached a volume of 6.5 billion US-$. In this...
Flexy, new market strategies for excellent products
During our recent visit to FLEXY, a manufacturer and distributor of poultry equipment located in Campo San Martino, Padua - Elisabetta Libralon, General Manager...
Patterns and dynamics of the egg industry in Japan
Egg production is stagnating
In contrast to the considerable dynamics of the egg industry in China and India, egg production in Japan has remained almost...
Dynamics and patterns of the egg industry in the Emerging Market Countries between 2007...
Part 1: The development of the laying hen inventories
Introduction
In four papers, the dynamics of egg production and egg
trade in the Emerging Market Countries (EMC)...
Air around the egg with X-Treck
Vencomatic Group is considered to be the leader of on-farm hatching in traditional broiler houses. This pioneering work ultimately resulted in the X-Treck system....
Interview to Richard Hutchinson, Aviagen Turkeys Sales and Marketing Director
Richard Hutchinson has over three decades of experience in the Turkey industry and during this time he significantly increased turkey parent stock sales in Europe and Russia.
SANOVO TECHNOLOGY GROUP, a story of success and commitment to the worldwide egg industry
Passion, drive, advanced technology, social and ethical responsibility, are the core elements of SANOVO, a company which has constantly been expanding over the years...
Patterns of EU egg trade. A 2016 status report
The EU plays a dominant role in global egg trade. EU member countries contribute over 55% to egg exports and share over 50% in...
Chinese poultry sector looks towards future with optimism
China’s poultry sector is growing steadily, driven by strong demand, lower feed costs, and government support for self-sufficiency, while major producers expand and imports...
Brazil: considerable increase of broiler meat and egg production – 2nd part
Brazil is one of the main countries in the international broiler meat production and trade sectors. The country continues to show a considerable dynamics...
Trade tensions continue
Reports from South America indicate a robust harvest that will start in just a few weeks. A wild card is the trade tensions between...
Agritech, 30-years’ experience in silos’ production
Agritech, located in Calvisano, in the Brescia district, Italy, is a company specialized in the design and production of fiberglass silos and specific equipment...
Patterns of EU poultry meat production and consumption – A 2016 status report
Poultry meat has been the fastest growing agricultural commodity over the past decades. This is mainly a result of the high absolute and relative...
Japanese poultry sector shows positive dynamics despite massive bird flu outbreaks
The Japanese poultry sector continues to show resilience this year, despite rising production costs and repeated outbreaks of avian influenza.
This winter, Japan faced one...
PHOTOCATALYTIC GATE® – innovative technology for the protection of hatchery and farms against bacteria...
The PHOTOCATALYTIC GATE is a unique and effective system for air and surface disinfection in livestock facilities. This technology has been thoroughly tested in...
Patterns and dynamics of the EU poultry industry: a status report – Part 2
Part 2 - Poultry meat production and trade
In two papers, the patterns and dynamics of the EU poultry industry are analysed. The first paper...
Pas Reform: Celebrating 100 years in the hatchery business
In 2019 Pas Reform celebrates its 100th anniversary. When the company began in 1919, founder Gerrit Pas could not have foreseen that a century...
Label Rouge, IGP, Bio: the rise of French poultry labels
Bernard Tauzia, President of Synalaf (Syndicat National des Labels Avicoles de France or National Union of Poultry Labels of France), explains to Zootecnica International...
Canada: egg production in a Supply Management system
Laying hen husbandry and egg production in Canada are unique because of the Supply Management system which controls production volume, egg prices and egg...
Avicola Campestre chooses SPECHT
In the Central American Republic of El Salvador, the company Avicola Campestre has been working successfully for years with the world-famous well-known house equipment’s...
Patterns and dynamics of global egg and poultry meat trade. Part 1 – Egg...
In June 2021, FAO published an update on global trade data for 2019. This makes it possible to present an overview on the patterns...
Hubbard’s Premium product range tailored to all diverse market needs
Interview with Bruno Briand, Hubbard Business Director EMEA
In 2021 Hubbard celebrates its 100th anniversary. It started with the selection of conventional breeding stock, but...
This year Agrovo Celebrates its 25th Anniversary
Agrovo Founder Michael Langeder summarises his company’s journey:
“To be honest, when I started Agrovo in 1994 I didn’t have a clear picture of...
Prevent contaminated water with automated drinking systems
Poultry farmers often cast a critical eye on the quality of feed. However, do they hold the quality of drinking water in the house...
The benefits of digitization and data sharing
Data as a method of payment for better advice? According to Daniel Proetel, The Big Dutchman product manager for innovative software solutions, this concept...
Improvements in the Hendrix Genetics’ breeding and testing program
With the release of the new performance standards for Hendrix Genetics' laying hens, it is important to examine factors contributing to the genetic progress...
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Hatching egg quality – the real foundation behind every hatchery KPI
In today’s global poultry industry, hatchery performance is increasingly measured through precise key performance indicators (KPIs) such as fertility, hatchability, hatch of fertile, embryonic...
