The European poultry meat business
In a rapidly changing world it is a great challenge to keep business model up to date and profitable.
Market orientation
Market orientation is defined as...
A projection of the future development of global meat production with special reference to...
It is estimated that with population growth and the increasing purchasing power of a growing middle-class in many developing and threshold countries meat consumption...
French eggs: victims of their own success
According to the CNPO (National Committee for the Promotion of Eggs), which held a press conference on 12 February 2026 in Paris to review...
Brazil: considerable increase of broiler meat and egg production – 2nd part
Brazil is one of the main countries in the international broiler meat production and trade sectors. The country continues to show a considerable dynamics...
SANOVO TECHNOLOGY GROUP, a story of success and commitment to the worldwide egg industry
Passion, drive, advanced technology, social and ethical responsibility, are the core elements of SANOVO, a company which has constantly been expanding over the years...
How social media and online opinions affect consumer attitudes
Social media can be considered a double-edged sword when it comes to communicating about food and agriculture. On one hand, platforms like Facebook, Twitter...
Lomar: LED lighting for poultry farming
The Lomar Srl Company was founded in Brescia in 1983 and has always designed and produced everything it sells. In 1999 it gambled on...
Egg system supplier Moba continues to innovate and grow
Michiel Peters, Managing Director Moba highlights the strong company’s growth in all markets and the optimistic future predictions
Moba, the world's leading producer of high-quality...
Elinar-Broiler and Meyn – A Russian-American success story
Elinar-Broiler Poultry Farm in the Moscow region of Central Russia is a perfect example of successful business collaboration between American and Russian poultry specialists....
LUBING products for washing and sanitizing drinking lines
LUBING has always been attentive to promote systems that have as their objective the hygiene and sanitation of drinkinglines and water used in the...
Added US broiler supply keeps chicken prices under pressure into Q3
Ready-to-cook (RTC) chicken production ran 4.5% above year-ago levels in the second quarter of 2026, well ahead of expectations set earlier in the spring,...
Hubbard outlining trends in the Premium chicken market
Interview with Paul Van Boekholt, Manager Global Marketing, Hubbard Breeders
Today markets are sensitive to animal welfare, meat quality and price concerns. In this regard,...
Contours of change – global egg and poultry meat production in retrospect
In the past two decades, global egg and poultry meat production showed remarkable dynamics. The increase was not homogeneous, however, but led to considerable...
Interview to Richard Hutchinson, Aviagen Turkeys Sales and Marketing Director
Richard Hutchinson has over three decades of experience in the Turkey industry and during this time he significantly increased turkey parent stock sales in Europe and Russia.
Poultry meat and egg production in Brazil – First Part
Brazil is one of the leading countries in the global poultry industry, not only in production, but also in trade with poultry products. In...
Hubbard’s Premium product range tailored to all diverse market needs
Interview with Bruno Briand, Hubbard Business Director EMEA
In 2021 Hubbard celebrates its 100th anniversary. It started with the selection of conventional breeding stock, but...
The dynamics of the USA broiler industry between 1990 and 2019
The USA is the leading broiler meat producer with a share of 12 % in the global production volume, followed by China with 9...
Dynamics and patterns of the egg industry in the G19 countries between 2006 and...
The first paper, in a series of two, which deals with the egg industry in the Group of Nineteen countries between 2006 and 2016...
The role of the G20 group in global meat production and trade. Part 3:...
Two previous articles examined the role of the G191 countries in global meat production and exports (Windhorst, 2026, 2026a). These studies highlighted the significant...
Impact of hatchery climate control and ventilation on hatchability and post-hatch chick quality
Climate control and ventilation are two of the most important factors affecting hatchery performance, which have an impact on both embryonic development and post-hatch...
A projection of the future dynamics in global poultry meat production
Global chicken meat production is projected to grow by 24.4 mill. t or 22.3 % between 2014 and 2024. In contrast to egg production...
Canada: egg production in a Supply Management system
Laying hen husbandry and egg production in Canada are unique because of the Supply Management system which controls production volume, egg prices and egg...
Visit to Prinzen, specialist in egg-handling systems for hatcheries
Valentijn Crum, Business Development Manager at Prinzen, part of the Vencomatic Group, tells us about the company history and the stunning advances made over...
Philippines: chicken production reaches record high, while farmgate prices decline
Chicken production in the Philippines reached a new second-quarter record in 2026. Higher supplies of chicken and eggs coincided with lower farmgate prices during...
Avec concludes 67th General Assembly in Copenhagen: EU poultry sector urges fair trade, simplification,...
AVEC, the Association of Poultry Processors and Poultry Trade in the EU, concluded its 67th General Assembly on 7th September hosted by the Danish...
This year Agrovo Celebrates its 25th Anniversary
Agrovo Founder Michael Langeder summarises his company’s journey:
“To be honest, when I started Agrovo in 1994 I didn’t have a clear picture of...
India leverages cost advantages, but geopolitical tensions affect its egg exports
India has experienced a surge in egg production over the past decade, driven by government initiatives and private investments in large-scale layer units, fueled...
Bábolna Tetra continue to improve their layers to face future challenges
Bábolna TETRA have invested heavily in infrastructure over the past five years, with the updating of existing housing and the building of new breeding...
Japanese poultry sector shows positive dynamics despite massive bird flu outbreaks
The Japanese poultry sector continues to show resilience this year, despite rising production costs and repeated outbreaks of avian influenza.
This winter, Japan faced one...
The EU egg industry
In 2015, the 507 million inhabitants of the 28 EU member countries shared 6.8 % in the global population. The efficiency of the EU...
Traditional certified poultry
The French cuisine is well-known and respected for more than two centuries for the way it has embraced the different types of poultry breeds,...
Patterns and dynamics of the EU poultry industry: a status report – Part 1
Part 1 - Laying hen husbandry, egg production and egg trade
In two papers, the patterns of the EU poultry industry will be analysed. The...
From Newpharm® the exact and definitive answer to counter red chicken mite
In the poultry industry one of the most widespread ectoparasites is certainly Dermanyssus gallinae, better known as Red Chicken Mite (Red Acarus).
Worldwide the spread...
A new specialised turkey hatchery for Turkmenistan
An interview with Mr. Maksat Ibragimov, Company Coordinator MAKSADA OKGUNLY, a hatchery in Turkemenistan.
What you are constructing is more than a new turkey hatchery in...
Dynamics and patterns of the egg industry in the Emerging Market Countries between 2007...
Part 1: The development of the laying hen inventories
Introduction
In four papers, the dynamics of egg production and egg
trade in the Emerging Market Countries (EMC)...
Officine Facco and University of Padua together for the welfare of hens
A three-year path in which the current cage-free systems will be implemented to ensure and increase the welfare of animals in medium and large...
The egg industry of the USA in transition
Between 1996 and 2016, the value of U. S. egg production increased by 36.3% and reached a volume of 6.5 billion US-$. In this...
The dynamics of global meat production. An analysis of the period from 2000 to...
A preceding article documented the development of global meat1 exports (Windhorst, 2026). This follow-up article analyses the dynamics in meat imports.
Between 1970 and 2023,...
The remarkable dynamics of the global poultry industry: 50 years in retrospective. Part 1...
In two papers the author will analyse the development of poultry over the past fifty years and document the remarkable growth of global egg...
Hubbard JA57: serving Label Rouge for 50 years
Over the years the Hubbard JA57 breeder female has become the main breeder female used as the base of the French Label Rouge concept....
Patterns of the poultry industry in the MEA region. Part 2 – Poultry meat...
A first paper analysed the patterns of egg production and of egg trade in the MEA region. This paper will focus on poultry meat...
Emerging Market Countries: dynamics of the egg industry
The development of the egg exports by the EMC
The third and fourth part of the report will analyse the development of egg trade by...
Moroccoan company Tecnoimpianti, exclusive dealer of AZA International
Moroccoan company Tecnoimpianti, exclusive dealer of AZA International, leader in pig, poultry and cattle feeding equipment, have been selling and installing several feeding systems...
Andrea Pedrini, CEO of Cascina Palazzo outlining the benefits of Modula by AZA International
The Agrarian society Cascina Palazzo have been managing their several turkey farms for more than 50 years in Bergamo province, Italy and has chosen...
South Korea turns to U.S. eggs to ease supply shortfall
South Korea is set to import about 210 million table eggs from the United States and Thailand in July and August as the country...
Sustainable poultry production through responsible, balanced breeding
Our global population is predicted to grow to 9.8 billion by 2050. As we approach the challenge of how to produce enough food to...
“Alta Tuscia” new laying hens farm in Italy
MBE Breeding Equipment outfitted a new free-range farm, which has recently been inaugurated in Montefiascone, Italy
A celebration event for the "Alta Tuscia" company, located...
The red-white-shift in global meat production
Over the past fifty years, a remarkable change occurred in global meat production. This is true as well for the production volume as for...
Avian Influenza outbreaks in Iowa layer farms and their economic impacts
Between December 2014 and June 2015, 223 outbreaks of the highly pathogenic Avian Influenza (AI) virus in commercial and backyard flocks occurred in 15 states of the USA. In this article a time-spatial analysis of the outbreaks in Iowa is presented, documenting the problems in euthanizing and depopulating the affected farms as well as in depositing the carcasses
Farmers of Kazakhstan are ready to boost poultry farming
According to R.I. Charipov, President of the Union of Poultry Farmers of Kazakhstan, investments and modernization of the farms will provide more poultry and...
Castello: the new type of egg laying system from Valli
The Valli® company represents an important reality on the Italian and foreign scene in the production of equipment for poultry breeding. Quality, service and...
AZA INTERNATIONAL’s systems: easy, adaptable and durable
Located a few kilometers from Milan, AZA INTERNATIONAL was founded n the late fifties as a factory manufacturing feeding systems for the transport and...
Danit S.r.l., consultancy, design and construction at the service of poultry farmers
Riva Selegg announces the birth of Danit S.r.l, which will be responsible for distributing the Riva product range on the national, African and Asian...
Tecnoclima SpA, an the forefront of innovation
Tecnoclima SpA is a leading Italian company that has been operating in the Warm Air heating market for more than 40 years, offering solutions and...
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Traceability in hatcheries: from compliance to strategic advantage
In today’s poultry industry, traceability is becoming a cornerstone of compliance, performance and reputation. As hatcheries scale up and face growing pressure from retailers...
